Every technological revolution makes something abundant, and something else scarce. Machines make intelligence abundant.
The Human Premium is the next scarce advantage.
Through books, art, experiences, and collaborations with brands, Mehta helps leaders, creators, and organisations build it.
THE BOOK
FREEDOM is a manifesto for the machine age. Through 17 Dangerous Ideas, it reveals why the Human Premium will define the next generation of leaders, creators, and organisations. Each chapter combines stories, Takeaways, Wonders, and Practices that challenge
how we think, create, lead, and live.
Instantly Available On Kindle & Apple Books.
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"Truthfully, 'Autopilot.' 'Drowning In Noise.' 'This Is Not It.' Those words captured exactly how I felt, in that moment. I decided fulfillment is where spirit and strategy truly meet.
That's my new purpose."
DR. CHARLENE THOMAS (PHD)
Def Jam Recordings / UMG - SVP Marketing, C-Suite Strategist. NYC
*****
“Mehta has written a rare book. Open it on any page and you'll walk away a little wiser.
If you're building something of your own, Freedom is a book worth keeping close.”
HARI MINA BALA
Reliance Jio - VP Lead Creative Content / Brand + Marketing. Mumbai
*****
“Freedom reads like a signal from the future of storytelling.
Every filmmaker and storyteller working in this moment of acceleration should read this book.”
DHEER MOMAYA
Jugaad Motion Pictures - Founder. Mumbai
*****
"Love the book. My favourite chapter is Places Are Soul Signatures.
It spoke to me."
DEEPA BALJI
B Capital - Financial Services & Advertising. Former Financial Journalist. Singapore
*****
"Freedom is one of those rare books that stops you mid-page.
It challenges the way leaders think about technology, culture, and the responsibility
we carry for the future.
Every CEO navigating the machine age should read this."
ANTHONY BURKE
ScaledUP - CEO, Founder and Builder. Austin, TX
*****
"Freedom is a timely reminder that when we lead with culture and take real creative risks instead of operating from fear, we make the kind of original work that actually matters."
BRAD JOHNSON
Seed Media Arts - Global Executive Producer. LA
*****
"Freedom speaks directly to anyone who’s been waiting for the right moment.
It helped me stop waiting and start trusting my own voice."
CARA O’REILLY
CO Virtual Services - Founder, Business Admin & Operations. UK
*****
FREEDOM Limited First Edition
Available In
Hardback · Paperback · Kindle · Apple Books
THE BRANDS
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The ideas behind FREEDOM have shaped work with some of the world's most recognised organisations, helping leaders build brands and create experiences that people remember because they feel unmistakably human.
THE ART & COMMUNITY
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Art is where the Human Premium becomes visible.
Inspired by the emotional energy of Mehta's artwork, each hoodie, LOVE, INSTINCTS and HAPPY, is a collectible artwork, personally crafted as a living piece. Every piece is made to be worn with meaning, with 100% of proceeds supporting the Reliance Foundation School and Nita Ambani's mission to nurture children into whole, joyful human beings.
THE AUTHOR
“As technology accelerates, I work with leaders and brands navigating the gap between success and what still feels meaningful to build.
Most have built success. Few stop to question if it's the life they actually want.” - MEHTA
Mehta is a globally acclaimed, award-winning creative leader, author and artist whose work sits at the intersection of creativity, technology and culture.
The ideas in FREEDOM did not arrive as answers.
They began as questions about creating when nothing felt original, leading when he did not belong, and holding onto identity while the rules kept shifting. Those questions became codes for how to create, lead and live in a world changing faster than ever.
Today, through books, speaking, art and collaborations with global organisations, Mehta helps leaders, creators and organisations build their Human Premium.
Collectors of Mehta's artwork include a Silicon Valley icon, a spiritual leader, a music mogul, a multi-billionaire and global CEOs. His work lives in homes, studios and offices around the world, and features in the Mehta Private Exhibition held in New York, London and Mumbai.